Extra Features Mailware Web includes a host of extra features that power up your store and give you the flexibility you need.  Gifts Orders Customers can enter orders for gift recipients You can specify a different gift wrapping price for each product Gift orders are processed in Mailware automatically Gift givers receive invoices. Recipients receive gift card Customer can enter a message for each gift card Wish List Customer may save products in their personalized Wish List (This feature is available on a subscription basis) Email Each product includes an option for your customer to email it to a friend Search Options The full product name is used as a search phrase The individual words of the product name are parsed out and searchable Each product can be assigned additional keywords, for example, a Basketball could be assigned the word NBA Customers can search on product name, product number, product class, price, manufacturer, free shipping and additional keyword text You can specify "Try Searching For" other products that match this product’s keywords You can specify "Visit Our" other related departments or sub-departments Management You can change product prices globally Special prices may be changed globally as well (e.g., Sale prices)  You can upload your entire product database or select individual items