| Greetings,
Mailware News is better than ever! More in-depth articles, tips and tutorials for using Mailware and special announcements only found here.
| 12-Copywriting Tips to Make Your Advertising More Profitable |
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 Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following the following proven tips...
1. WRITE IN DIRECT RESPONSE LANGUAGE: Use short paragraphs and short words. This article has 68% short words-five letters or less. Strive for at least 65%-75%. Never go under 50% unless you are writing to Ph.D's.
2. WRITE LOTS OF HEADLINES. Always think up dozens of alternative headlines. Put your strongest benefits in them and test your best alternatives. When writing headlines for web sites make sure they include key search words and phrases along with the benefits.
3. DROP THE WARM-UPS... You'll destroy your entire letter/ad by starting off, "As a homeowner, you know how maintenace costs are climbing every day...". Take your first draft and try cutting out the first two to three paragraphs... you'll usually find the real "meat" starts to appear in your copy after you have started to "warm-up" to the writing.
Read more... »
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| Mailware Tutorial |
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 Enhance your reports in Mailware 2005 with SQL commands.
Add logic that changes elements of your report based on your data. For example, use an IF statement to change your company name depending on the type of customer.
This tutorial demonstrates a couple of handy tips you can use right now.
And, we include links to full SQL reference documents so you can design your own.
Check out the New Tutorial... »
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| New Features including Enhanced Product Search |
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 Now you can add products to orders or find them in your inventory using partial words, groups of words, subproduct options and more.
The new product search is fast, easy to use and powerful.
And, it's new only in Mailware 2005.
Download all the new features and fixes now - Free.
Download the new update... »
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| Share Your Story - Get a Free Gift |
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 Do you have a story to tell about your experiences with Mailware?
THIS MONTH'S FEATURE STORY FROM DOGS UNLIMITED:
The install was clean and easy. The instructions were complete and easy to follow. Mailware 2005 blows away the previous versions. The editor is great!!! I wish that I would have had it a long time ago.
Thumbs up on another great product. It's the best mailorder software that I've ever seen, and I have worked with quite a few.
Read more stories... »
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