Web Store Layout Flexibility
Whether you use standard settings or fully customize your Web store, Mailware Web provides powerful automation and rich functionality to create and maintain your site.

• Conveniently maintain your site from anywhere with MailwareWeb client side software
   
• An intuitive drag and drop functionality is used to visually maintain the display order of departments and products as well as to put products into departments.
   
• You may have unlimited Web store departments and sub-departments
   
• You may fully customize header, footer, left and right directories
   
• Additional HTML areas may be used above and below department and product lists
   
• You may have multiple product layouts for each product list
   
• Add unlimited HTML pages to customize your site
   
• You can assign a different custom layout to each item, department, product list and additional HTML pages
   
• You may setup unlimited custom layouts to create a unique look for each product line

• Your products are placed into departments so they are presented online like they would be found in a store, except there is greater flexibility for including items in more than one department and linking them together in various ways to encourage sales
  
  
• Items can have 3 different image sizes: thumbnail, full size and extra large in new window
  
  
• Provides built in image editing capabilities including ability to resize and modify images
  
  
• Provides for a short description for product list and long description for main item information page
  
  
• Add multiple custom input fields and drop boxes for each item
  
  
• Set start and end dates for product to appear online
  
  
• Mark items as preorders and display their release date
  
  
• Preorder notes are automatically hidden on the release date
  
  
• Price label may be specified, such as, "Our Price"
  
  
• If special pricing applies, overrides price label with specified special price label, for example, displays "Special Price" in place of "Our Price"
  
  
• A comparison price may be specified with a label, such as, "Compare At"
  
  
• A difference amount label may be specified, such as, "You Save"
  
  
• Specify custom out of stock message for each item

• Add pages and sub-pages to directories to create a hierarchy that is meaningful to your customers
  
  
• Add items to multiple departments to match all the ways your customers will look for them
  
  
• Add attention drawing icons to items for best sellers, price reduced, new item, and clearance items
  
  
• Recommend items by item number, product type or department with flexible formatting
  
  
• Associate items with a theme keyword for extra product grouping
  
  
• Provides built in option to display recently viewed departments and items
  
  
• Add quick link drop boxes to product lists and departments to stimulate customer to view more items
  
  
• Can specify "Try Searching For" other products that match this product's keywords
  
  
• Can specify "Visit Our" other related departments or sub-departments
  
  
• Provides customer ability to easily refer items to a friend with source code tracking
  
  
• Provides a variety of search options to link up the interests of Customer with the Merchant's items
  
  
• Search results are broken down by departments
  
  
• Add product type categories to the search drop box to improve search results
  
  
• Advanced search includes option to search by Manufacturer
  
  
• Advanced search options are fully configurable

• Use quantity pricing incentives to encourage sales
  
  
• Add additional shipping charge on items, which can be flagged as its only shipping charge and encourage sales with discounted shipping
  
  
• You may add source or coupon codes via field or pass in URL
  
  
• Encourage sales and affiliate relationships by offering special pricing for source codes
  
  
• Add meta tag keywords to every item, department, product list or additional html page
  
  
• Match categories and create data feeds for popular pay per click and free shopping sites
  
  
• Track sales from pay per click sites with source code and keyword tracking
  
  
• Search engine optimized to help increase traffic to your site

• You have multiple options for shopping basket layout
  
  
• Provides secure HTTPS Secure Sockets Layer (SSL) ordering
  
  
• Offers additional credit card encryption
  
  
• Authorize.Net compatible
  
  
• Ability to add or hide promotional code entry field to Shopping Cart for tracking or promotional discounts
  
  
• Provides option to estimate shipping costs at basket
  
  
• Add sales tax by country, state or zip code
  
  
• Provides an option to add sales tax to shipping
  
  
• Optionally require customers to accept terms and conditions at checkout
  
  
• Displays printable receipt on completion of checkout
  
  
• Download and view order information
  
  
• Creates order exports for many popular order entry systems

• Displays "You are Here" directory trees at top of each page so the Customer always knows where they are
  
  
• Provides option for text only department browsing
  
  
• Web page HTML is optimized for fast loading pages
  
  
• Customer service form with customizable subjects each forwarded to email addresses of your choice
  
  
• Provides easy means for customers to edit their address, password, and hints online
  
  
• Automatically sends email confirmation of their order to the customer in plain text and HTML format
  
  
• P3P (Platform for Privacy Preferences) ready: A protocol for sharing private information over the Internet from the World Wide Web Consortium (W3C).