Catalogs
 Track the effectiveness of your catalogs.

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Instructions
 Most ads offer one or two items for sale. Catalogs typically offer many items. Mailware treats catalogs like any other advertisement, including the assignment of source keys. However, you may assign several source keys to the same catalog to measure its effectiveness when sent to different customers, or at different times.

  1. You can add a new Catalog, or search for an existing one, by clicking the appropriate link on the Mailware Explorer. Or, simply click the Find or Add icon below.

 
View Catalogs
Find    Add    Help

If you add a new Catalog the Catalog screen will open to a blank form. Skip to the next step for instructions on entering data.

If you search for an existing Catalog to edit the following search screen will open.

 

Type a Catalog in the Search Characters field to locate your key, then click the button. The Catalog screen will open to the selected item.

  1. The following screen will appear. You can use the Tab or Enter key to move between fields. When your cursor is on a button press the Space bar to activate it. Or, simply use the mouse.

 

  1. Catalog Name: This field may be up to 20 characters long.
     

  2. Description: You can type anything you like here, however, you may wish to enter text that can be used to help you identify which version of the catalog this is when you add a source key for it.
     

  3. Cost: Include all costs to produce the catalog. Do not include mailing costs. They can be associated with the Advertising Source Keys for this catalog.
     

  4. Effective Date: This is the date the offers in the ad begin (not the mail date for the catalog).
     

  5. Expire Date: This is the date on which the offers in the ad are last available to your customers.
     

  6. Click the Source Keys tab to open the following screen.
     

     

  7. These are the Advertising Source Keys associated with this catalog. When you create source keys for your catalogs they will be displayed here.
     

  8. After entering all data click the button to close and save the screen or the button to enter another.

 

See Also:
Advertising Source Keys
Publications