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Publications
Media associated with Advertising Source Keys
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Instructions
Your ads can appear in several different types of publications
including magazines, TV and the Web. Mailware associates these media
types with your advertising source keys.
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You can add a new Publication, or
search for an existing one, by clicking the appropriate link on
the Mailware Explorer. Or, simply click the Find
or Add
icon below.
If you add a new publication the Publication screen
will open to a blank form. Skip
to the next step for instructions on entering data.
If you search for an existing publication to edit the
following search screen will open.
Type a Publication in the Search Characters
field to locate your key, then click the
button. The Publication screen will open to the selected item.
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Enter or edit your
publication data in the screen that opens. You can use the Tab or Enter key to move between fields.
When your cursor is on a button press the Space bar to activate
it. Or, simply use the mouse.
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Title: Enter the name of the medium. This
may be a magazine, a search engine etc.
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Description: Enter any text you wish to
describe the publication.
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Media: This refers to the type of ad (e.g., display or classified ad in a magazine, a direct mailing etc.).
You can select an item from the pulldown or type your own.
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Frequency: Select an appropriate time
interval or type your own.
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Circulation - Enter the number of
recipients of the publication if known.
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Contact Information - Enter an address
and contact person for this publication.
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Phone/Fax/E-mail - Enter the appropriate
information for the publisher and/or the contact person.
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After entering all data click the
button to close and save the screen or the
button to enter another.
See Also:
Ad Source
Keys
Catalogs
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