Special Offers
How to create sale prices, free gifts and more

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Instructions
Running a sale? Giving away a free gift, or maybe you just want to automatically add a catalog to each order?

Mailware's special pricing feature does this and more. Follow the tutorial below to set up your own special offers.

Special Pricing by Ad Source Key

  1. Open Mailware and Click the Menu tab.
      

     

  2. Click the Setup tab.


     

  3. Then click the Orders button.
     

     

  4. After the Source Key screen opens click the New button to create a new ad key.
     

     
  5. Enter a Source Key name (e.g., SAMPLE KEY in the example below) and a Description if you wish. Then click the Additional tab.


     
  6. On the Additional tab you can enter an extra shipping charge and an order message for this key if you wish.

    Click the Add... button at the bottom of the screen to create a special price.
     


    Note: You can create as many offers as you wish for a source key. Doing so allows you to combine offers (e.g., Get a free gift and a discount).
     
  7. From the pulldown select "Free Gift".


     
  8. The Offer Type you select changes the options in the Special Offer section. For Free Gift you can select any item in your inventory from the Gift Product Number pulldown. This could be a catalog, promotional item, Gift Certificate, Non-Inventory item (like a message or a discount), an ad etc. Select any item you wish for the Gift Product Number.



    Note: The other options you can select are described below.


    Order Discount $ applies a set dollar amount discount to the order. Specify the item in your inventory you want associated with the discount (e.g., in the sample above we created a Non-Inventory item called DISCOUNT as a product and then assigned it to this special.)
     


    Order Discount % applies a percent discount to the order.Specify the item in your inventory you want associated with the discount (e.g., in the sample above we created a Non-Inventory item called DISCOUNT as a product and then assigned it to this special.)
     


    Free with Purchase adds a free gift when a "Buy this product" item is purchased on the order. You can also specify how many must be purchased and how many free gifts are added to the order.
     
     

  9. In the Qualifications section you can specify requirements the order must meet in order to receive the Special Offer you selected.
     


    Minimum Order Amount - The special offer will not take affect until the order is this amount or greater.
    Minimum Quantity - The number of items that must be purchased in the order for the special offer to be added.
    Start Date - The first date on which the offer is effective
    End Date - The last date on which the offer is effective
    Apply to first - Enter a number here to limit the special offer to that number of orders.

    For this sample leave the Qualifications section blank. This will allow the offer to be applied to any order for which this ad key is selected.
     
  10. Click OK to close the dialog. You should now see your offer listed in the Special Offers & Discounts section of the screen.
     

     
  11. Close the Source Key screen by clicking the in the top corner.
  12. You can now enter an order and assign your key in the Source Key field. Your free gift will be added when you add an item (Note: You can also change an order's source key to add the item).
     


Special Pricing by Product

  1. You can also create specials at the product level by specifying that selected products receive a set price. To try this, go to the Menu tab on the Mailware Explorer and click the Inventory button.
     

     
  2. Choose any product (e.g., AUTUMN 001 in the sample database). In the pricing section click the By Source Key... button.


     
  3. On the dialog that opens click the Add button.


     
  4. In the Source Key field select a key.


     
  5. In the Price field enter the amount you would like to charge for the item when the selected source key is chosen on an order.



    Note: The amount you enter will be subject to any other special pricing associated with the source key. So, if you applied a 10% discount to the "SPECIAL" source key this item will appear on the order at $30 then an additional $3 will be deducted.
     
  6. OPTIONAL: You can also enter Quantity Pricing if you wish. To do so, click in the Quantity Pricing field, then click the button that appears.


     
    In the dialog that opens you can enter quantities and their prices. In the example below the $30 price will be charged for 1-4 items. At 5-10 items the price reduces to $25, 11-15 are $20 each and 16 or more are $15.



    Note: Amounts you enter in this quantity discount grid will override the quantity discount grid on the product. They will not override customer level special pricing.

    Click the Close button to save your changes and close the dialog.

    Tip: You can use the By Source Key button on the product screen to set up an unlimited number of prices (use this instead of the four pricing levels - Retail, Wholesale, Price 3 and Price 4).

 


See Also:
Catalogs
Publications
Special Customer Pricing